Reddit said Wednesday that the platform is revamping its privacy settings with an aim to make ad personalization and account visibility toggles consistent. Most notably though, it is removing the ability to opt out of ad personalization based on Reddit activity.

The company said that it will still have opt-out controls in “select countries” without specifying which ones. It mentioned in a blog post that users won’t see more ads but they will see better-targeted ads following this change.

“Reddit requires very little personal information, and we like it that way. Our advertisers instead rely on on-platform activity—what communities you join, leave, upvotes, downvotes, and other signals—to get an idea of what you might be interested in,” Reddit said.

The company is essentially removing the option to not track you based on whatever you do on Reddit.

Additionally, Reddit is consolidating two toggles on showing ads based on activity and information from partners into one toggle. So there is no way to separate those two settings now.

Reddit is seemingly removing toggles for getting post recommendations based on “general location” and activity on partner sites and apps. It’s not clear if this means those parameters will be used for post suggestions by default and there is no way to turn them off.

The social network said it will also roll out controls to limit certain advertising categories such as alcohol, weight loss, dating, gambling pregnancy, and parenting.

The company noted that ad-limiting controls will possibly show you fewer ads from mentioned categories if the toggles are turned off, but won’t possibly filter out all ads. Reddit justified this by saying it uses manual tagging and machine learning to label ads, so there is a chance that it is not 100% accurate.

Reddit is also simplifying its location customization setting under a single menu, which will be easily accessible through settings on apps and on the web.

The social platform has made several changes to increase monetization. It infamously made changes to its data API terms that led to many third-party clients shutting down and subreddits protesting in retaliation. Last week, it rolled out a new creator rewards program to incentivize people to post more and better content on the platform. But it also introduced a change that made it easier for users to purchase Gold rewards.

In an interview with The Verge in June, Reddit CEO Steve Huffman responded to IPO rumors and said “Getting to breakeven is a priority for us in any climate.”

  • King@lemmy.world
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    1 year ago

    “Another guy lacked nuance originally so it’s not possible I could also be lacking it and be called out for it, especially when I reply to a comment regarding the lack of it” Another display of lack of nuance from you, the nuance-ception running too deep now, I’m starting to feel bad for you now

    • Bonehead@kbin.social
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      1 year ago

      Another guy lacked nuance

      You keep using that word. I do not think it means what you think it means…

      • King@lemmy.world
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        1 year ago

        Assuming I support corporations because I’m not publicly condemning them, signifies lack of nuance. If shifting focus to semantics helps you cope with the embarassment of believing that you cannot be lacking nuance because another guy is also lacking it, so it be Bonehead

        • Bonehead@kbin.social
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          1 year ago

          I haven’t said a single thing about your support for corporations, or lack thereof. You’re arguing against the wrong person…

          • King@lemmy.world
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            1 year ago

            You questioned my nuance understanding by quoting my nuance comment referring to the other guy who argued about corporations… ok I can’t do this anymore good luck out there Bonehead

            • Bonehead@kbin.social
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              1 year ago

              I merely pointed out that you used that word a lot without seeming to understand the actual meaning of the word. That is all. Nothing more was implied or intended. Anything more that you ascribe to me exists only in your head. It’s probably a good thing that you’ve decided to stop.