Apple will no longer fix the $17,000 gold Apple Watch::The original Apple Watch models, including the $10,000-plus 18-karat gold Edition that Beyoncé wore, are now officially obsolete and won’t get parts, repair, or replacement services.
Apple will no longer fix the $17,000 gold Apple Watch::The original Apple Watch models, including the $10,000-plus 18-karat gold Edition that Beyoncé wore, are now officially obsolete and won’t get parts, repair, or replacement services.
Very little of the price is the gold.
An actual gold watch case (excluding the bracelet and the movement inside it) weighs about 20g.
At about £50 a gram that's £1000.
And I doubt the amount of gold in the case of the Apple watch is anywhere near the same amount as in a traditional gold watch case.
I was talking about the bracelet, the watch itself is essentially e waste I think it’s only 18k gold anyway seems like the price of just branding/exclusivity
There is almost no gold in it. 18k gold is 75% gold by weight, not volume. Apple created an alloy that, in addition to the normal metals, is mostly lightweight ceramic.
At the time I was surprised there wasn't a class action suit. They were charging an amount that was in line with real gold watches and yeah the "gold" part was 75% gold by weight but it was such a departure from anything else ever called 18k gold it just seemed like a straight up scam to me.