- The global smartwatch market fell 7% in 2024, the first ever decline in the overall market.
- Apple retained its top position, despite a 19% YoY decline in shipments due to tighter competition and weaker upgrade cycles.
- China captured the biggest shipment share for the first time, driven by the strong performance of Chinese brands including Huawei, Xiaomi and BBK (Imoo).
- Kids smartwatch was the only segment to witness a rise, as parents’ awareness increased, and brands expanded in this category.
I got a simple Casio for my birthday and I don’t think I’ll ever need another watch, unless I lose this one. People say “oh it tracks how many steps I took today”, but I don’t know why I would need to know that information