Amazon reportedly used a secret algorithm to jack up prices — A new report details Amazon’s Project Nessie pricing algorithm::Amazon deployed a secret algorithm to gauge how high it could raise prices before its competitors stopped increasing their prices as well.
I agree that could be a sticking point, and maybe end up with a minor fine for that. Amazon (and Google+ Ms) typically are very good at separating that data. I'm not sure what Amazon would use that here.
The details are sparse, but that's not what I read they are doing here.
You have more faith in the ethical behavior of Amazon than i.
I have a feeling that, if they are separating data properly, it's not to be ethical and good. I would imagine they do this for compliance.
Amazon is pretty upfront with customer data and protects it well. You might not agree with their policy, but they've never lied to the b2b and AWS customers.