Apple held talks with DuckDuckGo to replace Alphabet's Google as the default search engine for the private mode on Apple's Safari browser, the Bloomberg News reported on Wednesday, citing people familiar with the discussions.
It's like Google back in 2010. You find stuff you are looking for without pages and pages of ads, spam, and clickbait.
If you hit a domain which is obviously spam, you can block it forever. If you find a domain you really like, you can promote it for future results.
It's clear that Google's motivation is no longer to offer good results. It's to maximise the time you're on the site, and the number of ads and spam sites you click. Their goal is now, literally, to feed you bad results.
It's like Google back in 2010. You find stuff you are looking for without pages and pages of ads, spam, and clickbait.
If you hit a domain which is obviously spam, you can block it forever. If you find a domain you really like, you can promote it for future results.
It's clear that Google's motivation is no longer to offer good results. It's to maximise the time you're on the site, and the number of ads and spam sites you click. Their goal is now, literally, to feed you bad results.
Every good result they serve you could have been an ad, so they're incentivised to replace as many with ads as possible.