John Riccitiello, CEO of Unity, the company whose 3D game engine had recently seen backlash from developers over proposed fee structures, will retire as CEO, president, and board chairman at the company, according to a press release issued late on a Monday afternoon, one many observe as a holiday.
They treated a game engine company like a Silicon Valley startup. It's a limited customer base. It was never going to scale. Dummies.
No way, bro, we just gotta get each user to pay, bro. Have them pay a monthly fee to us to play games, bro. It’ll totally scale, bro.
Crazy idea. Come up with a new products in your portfolio instead of milking 1 dry.