Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
That’s framed as if google is this generous corporation that’s all “Peace, love and Agnostic apps” rather than to farm data from a competitor’s users.
Google wants all the users data regardless of the platform they’re on.
Google puts out a lot of free services: Gmail, maps, docs, sheets, voice, etc. It makes sense that they're paying for those services some how.
Broadcast television is free and paid for with commercials. TV targeted the ads with the content of the show. Soap operas are called that because women typically watched them and women in those days bought the household supplies and that's who advertised on those shows.
Google's basically doing the same thing. They just have a different way of targeting the add. It's a pretty open exchange.