Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
If it gets immensely popular I'd definitely consider using it again. Without SMS as a backup it isn't very useful. I converted a few people over to it initially and after that incident we all left. I'm not really interested in playing evangelist again.