Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
So Apple came up with a great system that encourages people to stay in the ecosystem, and Google is mad about it. So Google comes up with an iMessage clone, and now they're pitching a fit that everybody won't jump onto their implementation. Which, while RCS is open, Google's implementation is not. "Apple is locking everyone into their system! Make them stop so we can get them locked into ours!"
Wait… wait… you think Apple (or any other company for that matter) should do what's best for those that aren't they're customers?? So I'm going to say this again a little louder for the people in the back - Apple is under no obligation to modify the way their products work to promote the competition, which will lose them sales. And as an Apple stockholder, I'm beyond fine with that.