The British entrepreneur says search results are plagued with ‘clickbait’

Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.

Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”

He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.

Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.

  • cybersandwich@lemmy.worldEnglish
    91·
    1 year ago

    Kagi is fantastic. It's worth every penny and imo paid search means they are incentivized to provide the best results. Unlike Google, who is an advertising company masquerading as a search engine. When you sell ads, and you make money for displaying them, where do your loyalties lie? The best results, for me, aren't their goal. It's the "how can we show this guy an ad he'll click on?". Is it the best result, no. Does Google get paid, yes.

    • fiddlestix@lemmy.worldEnglish
      1·
      1 year ago

      I use Kagi and it's great. But I'd also throw in a big honourable mention for Qwant. Imo it's better than DDG. Throw in some NextDNS ad blocking and you'll practically never see ads in your search again.