Only so long as Google decides to continue serving content for free to people who contribute nothing to their bottom line, which isn't guaranteed to last.
Ultimately, there's no real way to get around the fact that operating huge platforms like YouTube that serve hundreds of millions of people every day comes with very significant costs, and someone has to pay them. Either users pay them directly, advertisers pay them in exchange for ad space, or investors pay them in exchange for the ability to control the platform for whatever purpose they want.
Given that, I'm personally pretty happy to settle on direct subscription fees. For the sheer amount of content you get, I don't think it's really that unreasonable, though I am of course speaking as someone in a position where I can afford them.
Only so long as Google decides to continue serving content for free to people who contribute nothing to their bottom line, which isn't guaranteed to last.
Anyone that thinks Google's WebDRM is going to stop with ads is a fool.
Ultimately, there's no real way to get around the fact that operating huge platforms like YouTube that serve hundreds of millions of people every day comes with very significant costs, and someone has to pay them. Either users pay them directly, advertisers pay them in exchange for ad space, or investors pay them in exchange for the ability to control the platform for whatever purpose they want.
Given that, I'm personally pretty happy to settle on direct subscription fees. For the sheer amount of content you get, I don't think it's really that unreasonable, though I am of course speaking as someone in a position where I can afford them.