Here is the study download: Americaʼs Own Goal: Who Pays the Tariffs? - (pdf)
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Contrary to US government rhetoric, the cost of US import tariffs are not borne by foreign exporters. Instead, they hit the American economy itself. Foreign exporters absorb only about 4% of the tariff burden—the remaining 96% is passed through to US buyers.
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Using shipment-level data covering over 25 million transactions valued at nearly $4 trillion, we find near-complete pass-through of tariffs to US import prices.
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US customs revenue surged by approximately $200 billion in 2025—a tax paid almost entirely by Americans.
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Event studies around discrete tariff shocks on Brazil (50%) and India (25–50%) confirm: export prices did not decline. Trade volumes collapsed instead.
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Indian export customs data validates our findings: when facing US tariffs, Indian exporters maintained their prices and reduced shipments. They did not “eat” the tariff.



Two other obvious options here:
Yes, exactly.
Another option would be to lower the quality by using cheaper materials or downsize the product (10 % less candy in a bag for the same price)
The summary does say volumes fell.
This is significant, because the non-illiterate justification for tariffs is to boost domestic production. This can have some benefits. It won’t make the country any richer, but it needs to be accounted for to understand the overall economic impact.