Ubisoft Exec Says Gamers Need to Get 'Comfortable' Not Owning Their Games for Subscriptions to Take Off - IGN
www.ign.com
An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.

Ubisoft Exec Says Gamers Need to Get ‘Comfortable’ Not Owning Their Games for Subscriptions to Take Off

Ubishit’s showing what’s most important to them as a company (Suprise suprise it’s not about making games)

Shareholders want those regular subscription fees rolling in.