Brands that don’t buy enough Twitter ads will lose verification
www.theverge.com
Hard to not see this as a threat, right?

Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

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Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.

  • orclev@lemmy.worldEnglish
    271·
    1 jaar geleden

    I’m not convinced the GOP wouldn’t nominate him, and that the current SCOTUS wouldn’t rule he was eligible to run.

    • Mirshe@lemmy.worldEnglish
      14·
      1 jaar geleden

      Yeah, I get the feeling that he’d get nominated anyway and the stance would be “well we can’t do the whole election over again, so let them run”.

    • mightyfoolish@lemmy.worldEnglish
      71·
      1 jaar geleden

      They would probably just yell out something about Obama and then simply declare him the president.

      Edit: Someone already said this 6 hours ago. Even other people see this ridiculous situation as totally possible.