Though Schiller transitioned from marketing chief to “Apple Fellow” in 2020 to take a step back from Apple and spend more time on personal projects and friends, he is reportedly working close to 80 hours a week.
Schiller is known for responding to emails almost immediately, and answering phone calls at all hours. He testified during the Epic v. Apple lawsuit to ardently defend the App Store, and he is involved in Apple’s EU messaging as well. Schiller joined in on Apple PR calls with members of the media when the iOS 17.4 changes were announced, and he spent time explaining how the DMA will impact user privacy and security in Europe.
How would you say the App store is a nightmare?
Discoverability doesn’t exist beyond what Apple shows you. Search is Amazon level of random. Pending updates were moved to account settings to make space for Apple Arcade.