Company promotes its tool as safe from content scraped from the internet.

When Adobe Inc. released its Firefly image-generating software last year, the company said the artificial intelligence model was trained mainly on Adobe Stock, its database of hundreds of millions of licensed images. Firefly, Adobe said, was a “commercially safe” alternative to competitors like Midjourney, which learned by scraping pictures from across the internet.

But behind the scenes, Adobe also was relying in part on AI-generated content to train Firefly, including from those same AI rivals. In numerous presentations and public postsabout how Firefly is safer than the competition due to its training data, Adobe never made clear that its model actually used images from some of these same competitors.

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    Adobe said a relatively small amount — about 5% — of the images used to train its AI tool was generated by other AI platforms. “Every image submitted to Adobe Stock, including a very small subset of images generated with AI, goes through a rigorous moderation process to ensure it does not include IP, trademarks, recognizable characters or logos, or reference artists’ names,” a company spokesperson said.

    Adobe Stock’s library has boomed since it began formally accepting AI content in late 2022. Today, there are about 57 million images, or about 14% of the total, tagged as AI-generated images. Artists who submit AI images must specify that the work was created using the technology, though they don’t need to say which tool they used. To feed its AI training set, Adobe has also offered to pay for contributors to submit a mass amount of photos for AI training — such as images of bananas or flags.