ylai@lemmy.ml to

Gaming@lemmy.mlEnglish · 7 months ago

'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

cross-posted to:
games@sh.itjust.works

351

'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

ylai@lemmy.ml to

Gaming@lemmy.mlEnglish · 7 months ago

cross-posted to:
games@sh.itjust.works

'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.

Chat

Aussiemandeus@aussie.zone
link
fedilink
arrow-up
2·
7 months ago
I’m not talking regular games but the microtransaction hell holes big publishers are pushing now

Gaming@lemmy.ml

gaming@lemmy.ml

You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: !gaming@lemmy.ml

Sub for any gaming related content!

Rules:

1: No spam or advertising. This basically means no linking to your own content on blogs, YouTube, Twitch, etc.
2: No bigotry or gatekeeping. This should be obvious, but neither of those things will be tolerated. This goes for linked content too; if the site has some heavy “anti-woke” energy, you probably shouldn’t be posting it here.
3: No untagged game spoilers. If the game was recently released or not released at all yet, use the Spoiler tag (the little ⚠️ button) in the body text, and avoid typing spoilers in the title. It should also be avoided to openly talk about major story spoilers, even in old games.

Visibility: Public

This community can be federated to other instances and be posted/commented in by their users.

523 users / day
760 users / week
1.8K users / month
7.28K users / 6 months
3 local subscribers
20K subscribers
1.15K Posts
14.3K Comments
Modlog