The campaign aims to promote the highway code rule that requires drivers to give at leadt 1.5 m space to cyclists when overtaking.
"The ad shows someone cycling on the road from a driver’s viewpoint, together with images of their life and loved ones in the space next to them.
Our message is that we’re all people, travelling on the road and wanting to get home safely. Dangerous and careless driving around people on bikes is risking someone’s life and risking serious legal consequences. "
In rural Scotland (at least in Fife , Perth +Kinross) I noticed a lot of
60mph-40mph - 20mph - 40mph-60
sort of slow down buffer zone type things around villages.
Much better than 60 - 30-60 we normally have in England.
And noticeably quieter too.
I hope they carry on with that.
I think Wales did 20mph in all rural villages.
Fuck England.