• Lettuce eat lettuce@lemmy.mlEnglish
      8·
      5 months ago

      Similar tactic among all the large tech corpos, switch focus to IaaS, PaaS, SaaS, become the backbone of the modern computing landscape.

      It’s basically a slow switch to becoming critical international infrastructure like power grids, water ways, and gas/oil pipelines.

      This all while locking you in as much as possible and milking as much value as they can squeeze.

        • laurelraven@lemmy.blahaj.zoneEnglish
          3·
          5 months ago

          I’m pretty sure their ad revenue from their own pages is a tiny fraction of their overall advertising revenue… They basically own the advertising market online, almost anywhere you see ads googie is getting a cut

          • sugar_in_your_tea@sh.itjust.worksEnglish
            3·
            5 months ago

            This source seems to indicate that’s not the case:

            1. Google Search & Other (56.93%)

              2023 Total Google Search & Other Revenue: $175.04 billion
              This is revenue generated primarily from ads shown on Google’s search results pages and other search-related services.

            2. YouTube Ads (10.26%)

              2023 Total Youtube Ads Revenue: $31.51 billion
              This is revenue from ads shown on YouTube videos, including display ads, overlay ads, skippable video ads, and non-skippable video ads.

            3. Google Network (10.20%)

              2023 Total Google Network Revenue: $31.316 billion
              This is revenue from ads displayed on websites and apps that are part of Google’s ad network, beyond Google-owned properties.

            4. Google Other (11.26%)

              2023 Total Google Other Revenue: $34.68 billion
              This is revenue from Google’s other ventures and products, such as hardware (like Pixel phones and Nest devices), Play Store purchases, and other non-advertising sources.

            5. Google Cloud (10.75%)

              2023 Total Google Cloud Revenue: $33.08 billion
              This is revenue from Google’s cloud computing services, such as computing power, storage, and data analytics offered to businesses and developers.

            So, 57% from search, and only 10% from ads on non-Google pages.