

Car rental is the last use case for EVs. Most renters are unfamiliar with the region, have limited time, and rent to put on miles at a faster rate than owners.
It will take ubiquitous megawatt charging infrastructure and 1,000 volt architecture for this to change. We are likely ten years away in North America. China will get there first, but it isn’t a large car rental market.




Yes.The Pure (base) is $72,000 delivered, plagued with issues, and subsidized so heavily the company lost $1 billion in the last quarter alone. This is reflected in some of the highest replacement parts costs in the industry rivaling ultra luxury manufacturers like Bentley. It is why residual retention is so poor even by EV standards.
This car is the poster child for my point. They put a powerful motor in, added battery to mitigate the lost range, then had to engineer around the weight at a price. You just don’t see the full cost which easily exceeds $150,000 per vehicle shipped.