The Left is doing it wrong.
We need to stop calling it the green New Deal; and call it the Patriot Power Act.
We’re not trying to go green or “Woke”. No! We’re making ’Merca energy independent! We’ll stop importing oil from the tourist countries! And be energy self sufficient!
—BRANDING!!
Democrats suck at branding.
Private companies do not, though: https://www.sempersolaris.com/
Veteran owned, uses made in America parts, offers military discounts and they have a program where they do free installs for struggling vets.
Their tagine is "declare your independence from the power company"
I interviewed for a job with them once and they actually sounded very competent too
Maybe they're good at branding, but they suck at marketing.
If your product exists, fills a niche, solves a problem, and is the right price, but no one is buying it, then you suck at marketing.
Or the niche is too small