That sci-fi author is 52 “young” already, has spent like 25 years writing and active about the evolution of the Internet and how it impacts personal rights, so I’d give him the right to coin a new term for an old concept.

It doesn’t prevent anyone from calling it:

• “Attract, Fidelize, Monetize”
• “Entice, Entrap, Exploit”
• “Capture, Enslave, Squeeze”

…or whatever other set of words doesn’t elicit a negative connotation in the business world at the particular moment in time.