• AWittyUsername@lemmy.world
    10·
    1 day ago

    Soon there will be no color, no originality.

    Just a single font to use everything will be homogeneous and consolidated. Minimal, inoffensive and focused grouped to appeal to everyone and also no one.

    Movies, music, games, brands.

    • Zacryon@feddit.org
      6·
      1 day ago

      Makes it easier to forget them and not being able to keep them apart. That’s really great for us. Less ads in our brains.

    • _NoName_@lemmy.ml
      01·
      1 day ago

      the secret is that all logos are soulless slop. you just become attached to the old ones due to familiarity. when that familiarity is removed, you see it for what it really is.

  • thatKamGuy@sh.itjust.works
    181·
    1 day ago

    /uj Technically this is their new logo:

    J a G U a r is just their new typeface (I think that’s the name?); and apparently/allegedly is to make the pronunciation closer to UK English, rather than American.

    Either way, though - it’s still…

    /j

    …pReTtY fArKiN’ sToOoPiD.

  • FauxPseudo @lemmy.world
    54·
    2 days ago

    I would have failed every design class I took in college if I submitted that. Why such wide kerning? Why lower case but upper G? Why so round? Why so completely unreadable at a distance because of micro serifs? There isn’t one good design element in this.

    • Asidonhopo@lemmy.worldEnglish
      10·
      2 days ago

      I think they want people to focus on the “agua” and the j and r are just little accents on it like its word art rather than a logo. Like, I literally picture the marketing weirdos at the meeting going off like this.

      • FauxPseudo @lemmy.world
        71·
        2 days ago

        The “a” is the worst part for me. You can’t see those little stubbs at a distance. So it reads JoGuor at a distance. They didn’t just fail to create a good logo, they failed to preserve the name. One bit of advice I always give is “imagine this logo on the back of a golf card or a Pride brochure. If the logo isn’t crisp and readable in black and white in a 1/2 inch square then it sucks.” This design fails that test. Not just because of the messed up “a” but the wide spacing makes those unreadable "a"s even smaller than if the letters weren’t so widely spaced.

    • nepenthes@lemmy.worldEnglish
      121·
      2 days ago

      It doesn’t say “car” at all either; no elegance or prestige. The old logo was sexy. New one looks like a logo for bottled water or something.

      Edit: it’s like going from James Bond to Austin Powers.

        • nepenthes@lemmy.worldEnglish
          3·
          2 days ago

          Ya, I wanted to use a bland spy but there aren’t any-- I was going to use the Spy vs Spy guys because they are the most generic-looking, but ultimately I kept Powers because while he is stylish and fun, he is also really immature and the logo looks immature to me.

  • dgmib@lemmy.world
    81·
    1 day ago

    That looks like marketing, let their six-year-old design the logo. Half the letters or lowercase and half are uppercase.

  • Aksamit@slrpnk.net
    23·
    2 days ago

    Wow, they really took their logo from sexy, fast and expensive looking, to looking like an over priced soft drink?

    That’s impressive, haha.

  • max_dryzen@mander.xyz
    24·
    2 days ago

    GUys I’m from 2040 2035, here’s Microsoft’s logo

    MS corporate comms army did a sik job getting across those inscrutable monolith vibes, I bet when it launched they all clapped (even though clapping is in performance reviews)

    BONUS: heres Amazon, Faceberg and Nvideo too (yay diversity)

    spoiler

  • mister_flibble@lemm.ee
    71·
    2 days ago

    I fucking hate this minimalist design trend more than it is probably reasonable to hate an aesthetic. It’s got the personality of unfinished drywall.